||RESORT and DIVE BUSINESS
ADMINISTRATION TRAINING AT IMDI
progressive resort, diving business or independent educator
takes an active role in creating and promoting continuing
activities, equipment sales, classes, dives, charter boat
trips and diving travel. Planning, organization, and everyday
operations are all part of the modern business activities.
A major portion of a dive professional’s success
comes from skillful operational techniques and the gentle
use of the art-of-persuasion.
Whether a full-time professional is
persuading a student to do an exercise, sign up for additional
training, or recommending equipment, knowing the principles
of selling people on their ideas makes the job easier
and the pay better.
Complete training at IMDI on inventory
control, record keeping systems, display work efficiency,
air systems, insurance, legal aspects and general operations
are just some of the subjects covered. Also covered in
the program is gross profit management, rental procedures,
travel booking and reservations, group charters, and cash
register procedures. The list of skills you acquire at
the Institute goes on and on.
The IMDI’s program deals with
the psychological aspects of persuasion in all areas of
sales, from selling your own dive courses to vacation
packages and equipment. To help you learn sales psychology,
specially prepared videotapes and guides present the information
in an easy to learn, step-by-step format. What you learn
at the Institute at Hall’s is not the hard sell.
You learn that skillful persuasion selling, as taught
at the Institute, is pleasant and productive for you and
The operational and sales procedures
you learn at IMDI are so refined and systemized that
once you learn them, no matter where you go to work, it
will seem easy.
At IMDI, your internship performs
REAL operations and sales in this proven, successful dive